About
Your FAV Moroccan New Gen Brand
Our Story
We embarked on this adventure unknowingly, starting when we began crafting personalized hoodies with all our inside jokes for our friends' birthdays. The idea of a brand took shape because we couldn't imagine doing anything else in life. And fortunately, as architects by training, we aim to build an original identity and generate enthusiasm around a cause close to our hearts: Revitalizing the streetwear scene in Morocco and giving it the touch and passion it deserves.
Our Story
We embarked on this adventure unknowingly, starting when we began crafting personalized hoodies with all our inside jokes for our friends' birthdays. The idea of a brand took shape because we couldn't imagine doing anything else in life. And fortunately, as architects by training, we aim to build an original identity and generate enthusiasm around a cause close to our hearts: Revitalizing the streetwear scene in Morocco and giving it the touch and passion it deserves.
Our designs are inspired by our dialect, Darija, a blend of softness and ruggedness (we stay true to ourselves); and by the Moroccan spirit: A special being, flexible, authentic, sometimes paradoxical (if not always), but who radiates friendliness.
Why Our Brand
The uniqueness of our brand lies in its ability to speak for you in everyday situations where words become a burden. It also provides comfort and reminds us that in a divided and conflicted world, there are many things—like these little expressions and ways of being—that we all share in the end.
Our Style
Our style can be identified as a kind of sophisticated underground streetwear with a chic minimalist side. (It's many other things too, but we'll stick to that for now).
To follow our adventures with the M gang (the team) live and see behind the scenes of our lives as entrepreneurs in Morocco, follow us on Instagram and TikTok: @moroccaninfluence.
If you want to contact us for anything, know that we are responsive on social media—except when we're sleeping.